by Rebekah Weiner | Feb 5, 2024 | Deltek WorkBook
Data is the heart of decision-making for modern marketing and PR agencies. With the barrage of metrics and campaign analytics that professionals face daily, tools that can organize and present data in a digestible format become invaluable. Enter data boards and...
by Rebekah Weiner | Jan 31, 2024 | Deltek WorkBook
In the fast-paced world of marketing and advertising, agencies need to be on top of their game when it comes to project management. Efficient workflows are crucial when managing multiple clients, campaigns, and teams. In this blog, we explore how three different...
by Rebekah Weiner | Jan 23, 2024 | Deltek WorkBook
While the Super Bowl is known for football, it’s also famous for fantastic advertising and marketing campaigns, and for a good reason. Businesses aim to grab consumers’ attention and wallets on Super Bowl day, which is historically one of the most-watched...
by Rebekah Weiner | Jan 18, 2024 | Deltek WorkBook
Running a successful agency requires careful management and attention to detail. Numerous areas require constant monitoring and improvement, from optimizing resource utilization to tracking financial health. However, these challenges can be tackled effectively with...
by Rebekah Weiner | Jan 11, 2024 | Deltek WorkBook
In today’s highly competitive marketing and advertising industry, success is about more than just creativity and ideation. Agencies need to be able to track their progress, monitor their resources, and manage their finances effectively to stay ahead of the...
by Rebekah Weiner | Jan 3, 2024 | Deltek WorkBook
If all the resources at your agency are always busy, but you’re not seeing that hard work reflected in your cash flow, you may have been over-servicing your clients. Over time, working without proper compensation will eat away at your agency’s profits and...
