WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
6 Best Practices for Your Boutique Agency
Running a successful agency requires careful management and attention to detail. Numerous areas require constant monitoring and improvement, from optimizing resource utilization to tracking financial health. However, these challenges can be tackled...
Optimize Your Agency Analytics with Deltek WorkBook to Drive Profitability
In today's highly competitive marketing and advertising industry, success is about more than just creativity and ideation. Agencies need to be able to track their progress, monitor their resources, and manage their finances effectively to stay...
Agency Best Practices: Tackling the Challenge of Over-Servicing
If all the resources at your agency are always busy, but you're not seeing that hard work reflected in your cash flow, you may have been over-servicing your clients. Over time, working without proper compensation will eat away at your agency's...
A Guide to Hiring and Managing Talent in the New Year at Marketing Agencies
As the new year begins, marketing agencies are gearing up to take on new projects, campaigns, and clients. With so much on their plates, agencies will need to hire fresh talent that can help fuel their growth and success. But the challenge is not...
5 Ways to Prepare Your Agency for the End of the Year
The end of the year can be a stressful time for any agency. With the holidays and wrapping up fiscal year-end, it can feel overwhelming. However, with proper preparation, the end of the year can be a time to set your agency up for success in the...
Mastering the Art of Successful Interviews: Top Tips and Tricks!
Hiring new employees can seem like a daunting task, and conducting interviews with various candidates can be nerve-wracking! What should I focus on? What questions can I ask? How can I cover all the details about our company and the role? etc. A...
5 Podcasts for Marketers
Whether seeking industry insights, personal development, or case studies, podcasts offer a wealth of information in an easily digestible format. They have become incredibly popular over the past two decades, to the point it’s all too common to hear...
How to Prevent Scope Creep from Derailing Your Agency
If you're looking at your agency's finances and trying to figure out why costs are so high, a hidden culprit may be over-servicing your clients. In an effort to keep precious clients happy, your agency may be providing additional resource hours...
Boost Your Agency’s Revenue Forecasting Accuracy with These Simple Tips
Are you curious to know what revenue forecasting is? Allow us to clarify. Revenue forecasting involves estimating your revenues over a specific period, be it monthly or quarterly. This powerful tool helps you plan ahead for resource management and...
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