WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
15 Lessons Learned from 15 Years of Business Leadership
Written by: Marty McGann, CEO at PCI As PCI proudly celebrates its 15th anniversary, I was asked to write a blog on my reflection as a business owner for the last 15 years. Inspired by ESPN, welcome to "15 for 15," where I reveal the top 15...
Overcoming Manual Processes for Agency Operations: The Deltek WorkBook Solution
Marketing and PR agencies know too well how cumbersome manual processes can daunt the usual hustle and bright creativity of their businesses. In the fast-paced world of digital marketing and public relations, agency operations can quickly turn from...
How Deltek WorkBook Streamlines Operations for Smaller Agencies
In the bustling world of marketing and creative agencies, staying ahead of the game is paramount. This can be particularly challenging for smaller agencies that often have to juggle multiple roles and lack the manpower of larger corporations. Enter...
Your Daily Dose of Marketing Wisdom: 8 Must-Subscribe Newsletters for 2024
If you're a newsletter enthusiast, you likely have a designated folder in your inbox overflowing with content from top marketers, brands, and companies around the world. But if you're not yet convinced of the benefits of newsletters; we've got a...
The Power of PR in Your Sales Pipeline
Marketers use the sales funnel to strategically guide potential customers through the stages of buying a product or service, from awareness to conversion. The top focuses on creating awareness for the product or service (TOFU), the middle on...
Influencers of Insight: 5 Social Media Accounts You Must Follow
Keeping up is crucial in the ever-changing and exciting digital marketing world. Social media influencers and thought leaders can serve as your compass, helping you navigate trends, algorithms, and consumer behaviors. These leaders not only decode...
Tips for Increasing Project Visibility at Small Agencies
How can a boutique agency with a smaller staff juggle project visibility on top of the day-to-day labor of executing work? Read on for three straightforward tips to help you improve your agency’s project visibility with a limited impact on your...
Unveiling the Impact of ChatGPT: A Breakthrough for Boutique Digital Marketing Agencies
In the dynamic landscape of modern digital marketing, the emergence of ChatGPT has brought forth more than just buzz and curiosity. More and more agencies are adopting the AI tool for brainstorming and once meticulous tasks, no one wanted to do. ...
What is Project Visibility and Why it Matters in Deltek WorkBook
In the world of marketing agencies, staying in control of your projects means everything. It's the difference between success and a spiraling chaos of missed deadlines and unhappy clients. This is where the concept of project visibility becomes...
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