by Rebekah Weiner | Feb 5, 2024 | Deltek WorkBook
Data is the heart of decision-making for modern marketing and PR agencies. With the barrage of metrics and campaign analytics that professionals face daily, tools that can organize and present data in a digestible format become invaluable. Enter data boards and...
by Rebekah Weiner | Jan 11, 2024 | Deltek WorkBook
In today’s highly competitive marketing and advertising industry, success is about more than just creativity and ideation. Agencies need to be able to track their progress, monitor their resources, and manage their finances effectively to stay ahead of the...
by Rebekah Weiner | Jan 3, 2024 | Deltek WorkBook
If all the resources at your agency are always busy, but you’re not seeing that hard work reflected in your cash flow, you may have been over-servicing your clients. Over time, working without proper compensation will eat away at your agency’s profits and...
by Rebekah Weiner | Nov 15, 2023 | Deltek WorkBook
Are you curious to know what revenue forecasting is? Allow us to clarify. Revenue forecasting involves estimating your revenues over a specific period, be it monthly or quarterly. This powerful tool helps you plan ahead for resource management and project estimates,...
by Rebekah Weiner | Oct 26, 2023 | Deltek WorkBook
*This blog is reposted from Deltek’s Project Nation Blog Revenue forecasting is a crucial component of managing a mature and successful advertising agency. While there are a number of elements that impact your ability to accurately forecast expected...