WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
What is Project Visibility and Why it Matters in Deltek WorkBook
In the world of marketing agencies, staying in control of your projects means everything. It's the difference between success and a spiraling chaos of missed deadlines and unhappy clients. This is where the concept of project visibility becomes...
Cosmic Marketing Careers: Finding Your Ideal Agency Role Based on Your Zodiac Sign
In the vast galaxy of marketing careers, each zodiac sign possesses unique qualities and characteristics that influence their ideal role. Just as the stars align to guide us, let's explore how your zodiac sign might illuminate the path to your...
Looking Through the Lens of Love: 5 Great Valentine’s Day & Galentine’s Day Marketing Campaigns
Valentine's Day is approaching, and with it comes candy, cards, and tons of marketing campaigns. In recent years, the emergence of Galentine's Day and Single’s Day has introduced new themes to the Valentine’s Day marketing landscape, with companies...
Understanding Data Boards and Dashboards in Deltek WorkBook
Data is the heart of decision-making for modern marketing and PR agencies. With the barrage of metrics and campaign analytics that professionals face daily, tools that can organize and present data in a digestible format become invaluable. Enter...
How Three Marketing Agencies Achieved Operational Excellence
In the fast-paced world of marketing and advertising, agencies need to be on top of their game when it comes to project management. Efficient workflows are crucial when managing multiple clients, campaigns, and teams. In this blog, we explore how...
Top 10 Super Bowl Campaigns
While the Super Bowl is known for football, it's also famous for fantastic advertising and marketing campaigns, and for a good reason. Businesses aim to grab consumers' attention and wallets on Super Bowl day, which is historically one of the...
6 Best Practices for Your Boutique Agency
Running a successful agency requires careful management and attention to detail. Numerous areas require constant monitoring and improvement, from optimizing resource utilization to tracking financial health. However, these challenges can be tackled...
Optimize Your Agency Analytics with Deltek WorkBook to Drive Profitability
In today's highly competitive marketing and advertising industry, success is about more than just creativity and ideation. Agencies need to be able to track their progress, monitor their resources, and manage their finances effectively to stay...
Agency Best Practices: Tackling the Challenge of Over-Servicing
If all the resources at your agency are always busy, but you're not seeing that hard work reflected in your cash flow, you may have been over-servicing your clients. Over time, working without proper compensation will eat away at your agency's...
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